What does your Logo say to your customers?
Does it do the following?
Improve your image and strengthen your brand
Make your business stand out from your competitors'
Sell your messages to customers more convincingly
How you want your business to be perceived and how people perceive your business may be two entirely different things.
Does your brand communicate effectively what your company sells (be it products or services)?
Deliver the wrong message to your prospective customers and you could risk losing your next sale before it even begins!