Business Creator Anthony Sharpe formed Real World Media Group in 2007.
I get to work with clients & make their ideas become a reality.
‘…The business came about very organically. After spending the last 11 years working in all aspects of the media world. I gradually built up a large number of highly skilled friends in the industry.
Over the years a lot of projects became a collaboration between one or more companies. I found that on these particular jobs the creative aspect was a lot more exciting and the results were better. I was always excited about the whole process of a project and found it hard to lock myself down to a particular area. Hence I became a jack of all trades, rather than a master of one.
As the workload increased I found it more practical to step back and let the creative and technical experts work their magic and so I moved into project management. It’s a very fast paced and dynamic area of work. I get to work with the clients and make their ideas become a reality. I understand in technical terms what needs to happen and I am able to be the go between for the client and tech heads.
I enjoy getting hands on in every project and that allows me to control the quality of everything that we produce, whether it be a documentary or a website, or radio commercial.
I believe that business dealings can be relaxed and flexible, whilst still being professional. It’s a fast paced, high tech world, but lets not forget the human element.
Clients enjoy the escape from technical jargon and the hard sell. Everything is spoken about in laymen’s terms and if we are excited and the client is excited about what we can do together, then we move forward. Its that simple!’